Making labor safer for

               women and their babies

Meet Our Team

Bill Edelman – Chief Executive Officer

Bill Edelman is a medical device industry executive with over 33 years experience and currently serves as Chairman of the Board for NewVert, Ltd., (spinal implants), Leviticus Cardio, Ltd., (cardiac assist power systems), Co-Chairman for ETView, Ltd., (TASE: ETVW) (airway management), Chairman of the Board for Medivalve, Ltd., (percutaneous aortic valve placement) and Cardioflow, Ltd., (embolic protection). Mr. Edelman also serves as an Advisor on the Heathcare Board, for Northeast Securities, Inc., a member of the Screening Committee, Medical Devices for Mass Medical Angels, a member of the Advisory Council for the Department of Biomedical Engineering at Rensselaer as well as an Advisor to Highland Instruments, Inc. Mr. Edelman recently served as Chairman of the Board for PolyTouch, Ltd. (general surgical instrumentation) and Stimatix GI, Ltd. (ostomy products).

Previously, Mr Edelman served as President & Chief Executive Officer, TYRX, Inc., a commercial stage venture backed medical device company focused in drug/device implant products for general surgery, electrophysiology and cosmetic surgery.

Prior to TYRX, Mr. Edelman held executive level positions at MicroSense International, LLC (bio-sensing), FibraSonics, Inc. (ultrasonic surgical products), NeuroMod, Inc. (neuro-stimulation technologies), St. Jude Medical, Inc. (NYSE: STJ), Pfizer, Inc. (NYSE: PFE), and Baxter International, Inc. (NYSE: BAX).

Mr. Edelman graduated with a degree in Biomedical Engineering from Rensselaer Polytechnic Institute. He has been issued 15 U.S. patents and is an applicant on 3 additional pending patent applications.


Richard A. Pierro – President

Rick Pierro is co-founder and owner of Superior Controls, a leading automation engineering company. He has twenty-three years of control systems experience.

Mr. Pierro received a BA in Chemistry from Boston University in 1981, and an MS in Chemical Engineering from University of Massachusetts Lowell in 1983. His graduate level thesis involved testing advanced PID tuning techniques for process control applications. While developing his thesis during those two years, he also taught several process control lab courses and later attended business courses at Harvard Business School.

For three years after graduating, Mr. Pierro worked as an application engineer at a systems integrator designing and implementing PLC based control systems for the chemical and food and beverage industries. Over the next eight years, he advanced through project engineering, sales, and sales management, before co-founding Superior Controls in 1993.

Besides serving on the Board for MindChild Medical, he serves on the Board of E-trolZ, a leading manufacturer of highly integrated measurement and control products for electrophysiological medical devices, and he serves on the Board of Acumentrics, a leading manufacturer of fuel cell power generation products. He also is on the Board of Directors of ISPE-Boston; he is a Trustee of the New Hampshire High Tech Council; and he is Chairman of the Board of Advisors to the University of Massachusetts Lowell Chemical Engineering Department. Mr. Pierro is also a recipient of the "Distinguished Engineering Award" from the Francis College of Engineering at University of Massachusetts-Lowell.


James Robertson – Chief Operating Officer

Jim has 30 years experience in the electronics industry, 18 of which are in executive management.

As Director of International Program Management and US R&D at Schneider Automation, a multi-billion dollar industrial electronics conglomerate, Jim directed 160 engineering resources in three countries with a $35m budget. Jim successfully started design service groups focused on real-time electronics at Cadence Design Systems in 1999 and Suntron Corporation in 2002.

In 2004, he founded E-trolZ, a leader in Bio-medical computing platforms and the core inside of MindChild’s fetal monitor. He is currently the President and Chief Executive Officer of E-trolZ.

In 2008, Jim founded MindChild Medical and serves as Chief Operating Officer.


Adam J. Wolfberg, MD – Chief Medical Officer

Adam’s research has focused on fetal ECG analysis for nearly 10 years. Adam received his MD and MPH from Johns Hopkins, and trained in OB/GYN at Brigham and Women’s Hospital and Massachusetts General Hospital. He trained in Maternal-Fetal Medicine at Tufts Medical Center, and is an assistant professor at Tufts.

Adam’s fetal ECG research currently is funded by the NIH, and he has received numerous grants from federal agencies and foundations to study fetal injury. Adam has published over 25 articles in major scientific journals, and writes about science for,, the Boston Globe, and the New England Journal of Medicine.


Gari Clifford, PhD – Chief Technology Officer

Gari has been working in the area of ECG and cardiovascular signal processing and data fusion for over 10 years.

Gari has a PhD from the University of Oxford, UK. From 2003 to 2009 he was with the Laboratory for Computational Physiology at the Harvard-MIT Division of Health Sciences where he was a Principal Research Scientist and the engineering manager of a R01 NIH-funded research program, "Integrating Data, Models, and Reasoning in Critical Care," and a significant contributor to the well-known Physionet Research Resource.

In 2009 Gari joined the faculty at the University of Oxford in the Department of Engineering Science where he is the Associate Director of the Centre for Doctoral Training in Healthcare Innovation, a major UK government-funded center for teaching translational biomedical engineering. Gari retains research positions at MIT and Harvard Medical School. He is the Chief Editor of a text book on ECG data analysis, has published over 75 original articles.


Jay Ward – Executive Vice President

Jay has 27 years experience in the design, integration and validation of automated electronic systems. Jay received his BSc degree in chemical engineering from the University of Massachusetts at Lowell in 1983. While successfully delivering products and solutions to the marketplace, he has done so from multiple perspectives such as engineer, sales manager, product manager, business manager, and vice president.

Jay is a founder and Executive Vice President of E-trolZ, a leader in Bio-medical computing platforms. As Systems Architect for E-trolZ, Jay has delivered electrophysiological solutions for multiple commercial products including an Ambulatory EEG for seizure detection, a Traumatic Brain Injury monitor, a Sleep Monitor with full PSG and EEG, and open platform biomedical research systems used by NASA and the Navy.

Mr. Ward directs all of MindChild’s NIH funded grant activities as co-investigator and program manager. As Executive Vice President, Jay is the Systems Architect for the Fetal ECG device. He holds patents for Fetal Monitoring and Active Standby Control System on a Network and has two pending patents relating to biomedical and diagnostic systems.


Reza Sameni, PhD – Algorithm Development

Reza received his PhD degree in signal processing and bioelectrical engineering from the Institut National Polytechnique de Grenoble (INPG), France, in 2008. His PhD dissertation focused on the modeling, filtering, and analysis of fetal cardiac signals.

His research interests include statistical signal processing and time-frequency analysis of biomedical recordings. He has coauthored more than 25 articles published in peer-reviewed journals and conferences and reviews articles for several international journal and conferences. He has also worked in industry on the design and implementation of digital electronics systems, digital signal processing algorithms, and software defined radio systems over the past 10 years.


Brian A. Smith – Business Development

Before joining MindChild in May of 2010, Brian spent the last 15 years focused on business development for Blue Chip companies in the retail, pharmaceutical and most recently the financial sector.

After an internship with UBS, Brian began his financial career working for one of the investment bank and Wealth management powerhouses, Morgan Stanley, in Boston MA. Brian was performing at a high level for his tenure as he acquired new client relationships for the firm while executing and succeeding in investment decisions to create wealth preservation and financial growth.  Brian’s Success was recognized by one of Barron Magazine’s top family office teams in the country, and he was recruited to join them at Smith Barney.  Brian worked closely with the affluent and his relationships with his clients would be the catapult to exploring the unique opportunity of MindChild, and the next generation of fetal monitoring.

Prior to Brian’s start in the financial sector, he spent 5 years working with TAP pharmaceuticals, a division of Abbott Labs.  Brian sold one of the nation’s best selling pharmaceuticals and was recognized as a top producer in his region.  Having daily interaction with health care professionals in the different specialties of medicine gave him a better understanding of the needs that exist in medicine and medical equipment.

Brian and his Wife Jessica are supporters of the March of Dimes nationally.  Brian serves as a board member for the MA State Board Chapter of the March of Dimes.  In 2009 Brian served as the Massachusetts March for Babies Revenue Chair, where he organized and promoted the largest fund raising event and was proud to play a role in the record breaking attendance and revenue that the Boston walk has had.

Brian received a degree in communications from the University of New Hampshire and a BA in Marketing at Franklin Pierce University.


Bill Bartula – Quality Assurance System Development

Bill is an electronics professional with over 35 years in varied electronics applications of industrial automation, semi-conductor capital equipment, component applications, medical equipment, sports timing, and contract manufacturing. Bill has a BSEE from Rochester Institute of Technology and has been issued 3 different patents. Bill brings a wide portfolio of talents including personnel and program management, electronics design engineering, system development, quality assurance and process development, technical business management, and sales support.

Bill was a co-founder and vice president of development for the TimeTrak 1000 wireless timing system for American Sports Timing Systems. Bill developed, implemented, and maintains MindChild’s Quality Management System and technical documents for the Meridian Monitor.


Leo Basta – Regulatory Affairs

Leo Basta was a co-founder of Boston Biomedical Associates (BBA), a consulting firm that provides a full range of regulatory, quality assurance, and clinical research services to medical device and biomedical companies. At BBA, Leo was responsible for directing all consulting services for Regulatory Affairs and Quality Assurance.

Leo has over 25 years of experience from the medical device, in-vitro diagnostic, and pharmaceutical industries. Prior to founding BBA, Leo had a 13-year career with Boston Scientific Corporation (BSC), a multi-billion dollar corporation and major manufacturer of innovative medical devices.

As Director of Regulatory and Clinical Affairs at BSC, he was responsible for all phases of product development and approval, compliance activities, as well as developing policies and procedures relating to all aspects of medical device regulation. He was involved with the integration and management of regulatory and clinical responsibilities for five company acquisitions covering a wide range of therapeutic areas as well. Leo was pivotal in developing and refining the entire regulatory department beginning as Manager of Regulatory Affairs. Leo directed the strategy and submission of numerous regulatory submissions covering many therapeutic areas with specialization in stent and catheter technology.


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